Just back from Split in Croatia, where I delivered a day's training on visitor studies for ICOM Croatia, at the Mestrovic Galerija. We talked about how important it is to know who is (and isn't visiting) and what they think about the museum, so that more people will visit.  The annual Museums Night visits in Split are extremely successful - but how to increase visitors during the rest of the year?  How to encourage tourists to visit?  How to encourage local people?  The participants went away with plenty of ideas about how to deal with these challenges.